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"Branding: 8 Lessons to Help You Make The Most Effective Brand Decisions Every Day"

When marketers talk about branding, the focus is often on the big -- major logo redesign efforts, mood boards, stadium naming rights.

Let’s get small. Branding isn’t a once-a-generation exercise. It affects (and if you’re not careful can overshadow) day-to-day decisions around messaging, usability, and even what you say.

Some of the lessons you'll learn in this article are: 

• Location marketing is important, 
• Be agile in response to data
• Heritage matters

Read on for practical, everyday branding examples from a roadside convenience store chain, an influencer discovery platform, a PR expert, and a transportation company.

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